frequently asked questions

Our softserveSEO solutions are made fresh daily.

If you still have questions about whether softserveSEO is right for you, please reach out.


  • What is SEO?

    Search Engine Optimization is the practice of increasing a website’s ranking on search engines (such as Google) to increase its visibility when users search for relevant keywords and queries. Simply put, SEO is the process of optimizing your website to capture more traffic.

  • What is softserveSEO?

    softserveSEO is a DIY Portal and Toolkit that proves Search Engine Optimization doesn’t have to be hard. Including tools such as Keyword Research and Tracking, a Site Crawler, a Dashboard that shows you all of your most important metrics, softserveSEO includes everything you need to achieve SEO success on your website.

  • Does my business need SEO?

    Would you like more traffic to your website? Then yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for every click like you do with pay-per-click advertising.

  • I don’t know anything about SEO. Will this process still work for me?

    Yes! The beauty of softserveSEO is that it not only includes the tools to optimize your website, but it also provides the education. You will learn the steps needed to properly optimize your website in easy-to-follow formats.

  • I am pretty advanced at SEO. Is your platform still for me?

    Absolutely. The softserveSEO portal was designed to be simple, but it isn’t only for beginners. Those with a solid SEO background will benefit from the SEO tools, the at-a-glance dashboard and, if desired, coaching calls to discuss ideas and strategies with one of our team members.

  • Can’t I just hire someone to do my SEO for me?

    Absolutely, you can, and we also provide full-service SEO and can provide a website SEO assessment and SEO plan. Contact us here if you are interested in learning more.

    softserveSEO may make sense for you if you want an SEO solution that is:

    • Budget-friendly
    • Easy
    • Educational
    • Inclusive of all Tools
  • Are there other accounts I need to set up to link to softserveSEO?

    In order to utilize softserveSEO, you will need a Google Analytics account. You can learn how to set up your GA here.

    Other tools that will be discussed in the softserveSEO modules include the following:

    • Google Search Console
    • Google Tag Manager
    • Google My Business
  • Where are you located?

    Our headquarters and SEO team is located in beautiful Steamboat Springs, Colorado. We support clients across the United States as well as globally, so no matter your location, you can use the softserveSEO program.

  • How do consulting sessions work?

    Each month, subscribers to our Double-Scoop Plan receive 30 minutes of consulting time and subscribers to our Triple-Scoop Plan receive 60 minutes of consulting time, which can be broken into two sessions. Schedule a session in your portal and include details on what you would like to discuss. If you are having challenges with a particular checklist task or would like to discuss best keywords for your website, for example. If you don’t have a pressing topic, we are happy to still have a session. We can look at your dashboard and make suggestions and ensure you know how to use all the tools. We also offer group webinars and chat and email as consulting.

  • Is softserveSEO available on mobile?

    Yes! And optimized for it!

  • How much time do I need to invest each month?

    In order to improve your website’s SEO, you will find that that the softserveSEO process and tools makes it possible to get the most out of your time as you learn and improve your website SEO. Our triple scoop Plan also offers more hands-on assistance from our team, so the upfront hours on your end are less.

  • How long will I need to do SEO?

    Our clients usually have more tasks in the first month or two of starting to focus on SEO. However, SEO is not something that can be done once and never again. It is important to continue monthly maintenance to maintain and improve your SEO and increase website traffic.

    The digital landscape is always changing. For example, there are new competitors or the search engine algorithms change. Your business also continues to evolve, which may mean you want to include additional service lines, products or different messaging.

    After the initial effort, expect to continue to spend a few hours per month ensuring your website is hitting the right searches.

  • How long will it take to see results?

    Clients who follow our step-by-step modules usually see results within the first four to six weeks. Factors such as the size and age of your website, your business’s industry and competition will also affect results.

  • How much does it cost?

    Costs for an SEO agency to work on your website vary greatly. softserveSEO offers three pricing tiers starting at $79 per month. Learn more about the different plans here.

  • How long are your subscription plans? Do you offer a discount for longer contracts?

    We believe in the value of softserveSEO and think you will too. We don’t have any minimum length subscription terms. Sign up for a subscription that renews automatically each month until you cancel. Or choose an annual subscription, which offers more savings.

  • What is your cancellation policy?

    You can cancel your subscription whenever you like in your My Account billing section. The next payment will not be processed if cancelled at least 10 days before the next billing date.